I would use this image because ypu can see very easily the denotational and connotational levels of meaning that Roland barthes talked about in his theory. It has also been created in a certain way to suit a certain audience. Also the man on the advert is the mania character from mad men. The styling of this image has been created relevant to the 60s. The phrase represents the audience of this gift and also the main character (Don Draper) himself.
