Colour pallette 2013/14 collection

PowerPoint.

These are the main two ideas that I have contrasted. The two advertising campaign are substantially differet and show how muchcthey appeal to ddifferent audiences. The quote at the bottom suggests why these campaign are so different. As you can see from dolce and gabbana, the lifestyle shown us luxurious and shows a well off atmosphere. For the men at least The lady on these pictures us shown to be of less status and and considerably less clothed. This shows that she is an object of man and implies that she is less important. Even still she is most likely the most important part an memorable part of the campaign. The other image us by f+f at Tesco. Both male and female have been shown to be if similar status, they both look like they work and they both hold similar strong poses. Thus us because the audience at Tesco is likely to be busy, with children, have a busy social and family life. Being able to buy clothing at the supermarket means a coincidental ease whilst shopping. This also means the clothing is less costly than at dolce and gabbana

Presentation

The advertising I have chosen is typical to magazines such as vogue and Elle. Fashion advertising relies on magazine coverage ti become popular. Popular imagery in turn becomes part of a social image in time. I will talk about this later.
These magazines are popular because they sell a partial lifestyle. It is based in an image of a woman who is self supported, works for independence, has a boufriend or partner, is fashion interested or related and cares about her image. By buying in to these magazines the customers are also buying in to a special image that will provoke and image but they will do it to become part if an audience.
Safety in numbers.

Presentation

I have looked in to the gendered gaze theory by Barbra Kruger. Sone if her works have had a huge impact on the way women have been viewed.
There are also other events like wars, the financial economy, male reactions to public debates, popular literature, dramas on feature, photograhy, film and popular television. These all have a huge impact on the way women have been viewed because of the new options suggests to society.

Presentation.

A really useful sources for this essay has been men act women appear by john berger. 1972.
It talks about the way way women must continuously watch et self to correct the way she is always being perceived. She learns to consider the surveyor and the surveyed. This in turn makes her an object because she creates an image in whatcshe must be watched and watching always.

Presentation backwards to make sense.

A famous French poet, Charles pierre Baudelaire, came up with the term 'flaneurs' which was a name for youths that would situate outside of a shopcif an ares they wanted to be associated with. This created an identity for tehe brand and for the consumer  as well as associated te consumer with being ib trend and cool. This wad the whole aim of the process.

Presentation backwards to make sense.

A large part of my essay has been based on the gendered gaze theory by Laura mulvey. She illustrated how men and women are viewed separately and in different lights effectively. She use a camera to get an impression of her subject as a first opinion of the subject. This showed an original state of the subject and nit a tailored idea of what the ssubject wanted the picture to look like. For example being given then opportunity to pose in a photo gives light to some part if the subjects personality. This is what she was trying tO avoid. Showing the intended identity wad against what mulvey was trying to show.
In the design journal, C.A.Sawyer summer up well what we think of when we first see an object that makes an impressionable emotion on us. I like it, I want it, what is it?  This shows the immaculate thought process we go through and act on.