PowerPoint.

These are the main two ideas that I have contrasted. The two advertising campaign are substantially differet and show how muchcthey appeal to ddifferent audiences. The quote at the bottom suggests why these campaign are so different. As you can see from dolce and gabbana, the lifestyle shown us luxurious and shows a well off atmosphere. For the men at least The lady on these pictures us shown to be of less status and and considerably less clothed. This shows that she is an object of man and implies that she is less important. Even still she is most likely the most important part an memorable part of the campaign. The other image us by f+f at Tesco. Both male and female have been shown to be if similar status, they both look like they work and they both hold similar strong poses. Thus us because the audience at Tesco is likely to be busy, with children, have a busy social and family life. Being able to buy clothing at the supermarket means a coincidental ease whilst shopping. This also means the clothing is less costly than at dolce and gabbana