The advertising I have chosen is typical to magazines such as vogue and Elle. Fashion advertising relies on magazine coverage ti become popular. Popular imagery in turn becomes part of a social image in time. I will talk about this later.
These magazines are popular because they sell a partial lifestyle. It is based in an image of a woman who is self supported, works for independence, has a boufriend or partner, is fashion interested or related and cares about her image. By buying in to these magazines the customers are also buying in to a special image that will provoke and image but they will do it to become part if an audience.
Safety in numbers.
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