I compared the previous dolce and gabbana picture to this image from f+f at Tesco. This image shows both the female and male posed equally both holding a strong stance. Whilst dolce and gabbana promotes a privileged lifestyle, Tesco is also promoting freedom to work for both sexes and shows that busy families can have a certain quality of exclusivity and affordability whilst rushing around d the kids and doing the shopping.
I have also used both these examples to state that the advertising styles would bit be suitable switched ways round as they could prove quite offensive towards some if the main customers. This advertising styles have been crested to be aimed at particular audiences at ti attract them for a reason.
STUART WALKER.
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