I have been looking at intentional consumerism. Advertising is designed a specific way so that it is emotionally attached to the customer base. What I meant by intentional consumerism is that we purposely buy a garment or artifact to be viewed a certain way. The particular view we have of the product will be transferred to a person and this will be our view of them. This has become a way of maintaining an image, by buying what people would expect us to buy. This creates and keep our image identity.
Alot if the things I looked in to were fixed on image and personal attributes.
By buying what is socially expected of us to buy we are aligning ourselves with a lifestyle. We are maintaining the image and the way we are viewed.
The manufacture of faked goods have become a popular market for people who would like to appear a certain way but can't afford the designer labels. Thus carries the elite status and certain level of a privileged lifestyle. Quotes in screen.
Another quote I found partially engaging was knowledge us about an artefact....... Etc I have included this because it illustrates exactly how faked products are viewed. As much as we might love ti ha e the designer labels and products it may not be suitable for our particular image at the given time frame. A fake object diminishes our view if the object and if the person.
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