Going back to my original questions. Why do we buy in to brands for a certain lifestyle or identity? What makes us perceive differently?
I have been looking in to personal maintaining and keeping up a certain level of appearances. This must be kept in line with a certain amount of social acceptability that keeps with the Hollywood status that I will tell you about in the next slide.
In my essay I talked about an image that has been created for us or created by ourselves to suit our place in society but this might not necessarily coincide with any of our actual personal attributes or general feelings in society. In general we dress in a way we feel comfortable and to some degree with what we feel expresses us but mainly we wear what we want society to see. We want to be seen a certain way and this is why we create an identity. Thus identity is tied in to the gaze I talked about previously.
The way we dress also acceses certain information about our llifestyle. It will show where we shop and maybe something about what we do for a living it about hobbies and interests we have.
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