Laura mulvey discussed that the use of popular Hollywood movies have determined an image that has been supported by pre-existing social patterns.
It has developed a want to always look our best and create a person we aspire to be so that we are constantly maintained at our best.
The use of Hollywood and worshipping g celebrities have created an image for society to up hold. This creates social pressures to live up to and this us were advertising once again comes in. By tapping in to this want to be 'perfect', brands can associate themselves with sone material wants that their potential customers will be in line with. This will attract a specific type of character and in turn this will develop the brand name.
The brand become as way the individual is responded to and identified with. It can create a social barrier between groups of people in society but mostly will allow customers and consumers of all kinds to access the identity in mind.
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