Another image by dolce and gabbana. This is a very extreme advertising campaign. The woman is dry obviously being over powered an controlled or pinned down by the men. She looks like an object. She is wearing more clothes than in the previous image by dolce and gabbana although the actions in this one speak louder. Everybody have been baby oiled to within an inch of their lives. They are all smooth and shiny and look like an elite race of people. They are beautifully tanned but all suspiciously have the same amount of tan.
The men seem to have very similar hair cuts and have similar styles if dressing. It basically says that it is sexy to over power women. This image is focussing in on the sexualisation of women but does also use the toned shiny bodies of the men to fully illustrate the point.
In my essay I went back to saying how this style of advertising wouldnt be appropriate for Tesco. Dolce abd gabbana did receive some negative feedback for some of their advertising campaigns and have since changed their style to be much more family value. This I would be a suitable style for Tesco although for the sake of the essay these more raw images are more suitable.
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